Explainer Video Company An "explainer video" is a brief video that gives you an introduction to a overview of a subject. An explainer video is a short animated video that focuses on describing a business idea in an easy, engaging and persuasive way, by utilizing a very clear and concise speech; appealing and attractive visuals that quickly grab the viewer's attention. It is both informational and educational, generally it clarifies exactly what the company provides, how it can help the customers with their difficulty and why that product/service is the best option on the industry. Characteristics What makes these videos distinct from any other advertising video? Check out their main characteristics! - Short: explainer videos are short and quite straightforward (no longer than 90 seconds on average). - simple: they pass a simple and clear message by obeying the classical story structure of "what", "how" and "why". - Focused on the target audience and their issues: these kinds of videos are made to meet with the target audience's needs, so as to make them feel recognized with the organization's proposal. - High quality: to get the very best marketing results, these videos need to have the highest quality in order to make the business stick out from the competition. - Animated personalities: explainer videos generally utilize animated characters to provide an enjoyable touch which creates a solid connection with the target audience. - Branding colours: they generally utilize the look & feel of the brand's identity in order to spawn strong brand recognition. - Music: explainer videos have music and sound effects that set the mood to tell a specific story and help to boost engagement. - Professional voice-over: All these videos are featured with a professional voiceover artist which show what is being shown on screen. Advantages Of An Explainer Video Now that we understand what an explainer movie is and what their most important characteristics are, the question is: how can it help you promote your business? We have compiled 4 excellent benefits they need for improving your advertising plan. Check them out! 1: Describe your business idea in just a matter of moments - Explainer videos are excellent to explain your business idea in just a couple seconds, they work perfectly to quickly grab your audience's interest. By placing an explainer video over the fold in your site, you could increase the average visit time by 2 minutes! 2: Boost your online visibility - Hence, if you make your visitors stay longer on your webpage, it is widely appreciated by Google (or some other search engine), considering it of interest and will rank it higher. Additionally, video articles gives you the opportunity to be on YouTube, the 2nd biggest engine as well as the 3rd largest social networking site on the web. 3: Increase conversions - Explainer movies are very catchy, attractive and compelling, and they encourage people to continue watching. Individuals may realize what you do in a quick, easy, informative and fun way. This is very important to begin growing your conversion prices. Just for you to get a notion, an explainer video can increase conversions by 20 percent normally! 4. Build brand awareness - If you apply the colours of your new brand to the landscape and background of your video, the audiences will understand that your company is your one behind this proposition. Additionally, if you personalize the characters of this video according to your intended audience's personality, look, era, etc. you will create a powerful emotional bond with them. All of this helps a lot to build brand awareness and drive trust towards your organization. So, if you think about the principal features of those videos, you can see they may assist you through every stage of their sales funnel: consciousness, consideration and conclusion. Everything depends on the message you would like to transmit and what kind of "activity" you want to create from your intended audience. Don't miss the opportunity to use such a great cost-effective advertising tool! How To Use Video
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May 2018
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